The Hot Summer Look - Is that a Dior or did you buy it at Daytona Bike Week?

FOR IMMEDIATE RELEASE – May 8, 2001
The Hot Summer Look - Is that a Dior or did you buy it at Daytona Bike Week?
Top designers are ensnared in the delicious body web designs of an outrageous spandex spider lady. It started with a futuristic dance costume that game designer Isabel Garrett made for herself in 1989. It grew into an outrageous line of clothes called Body Webs.
For the past 12 years Isabel has traveled to nationwide motorcycle events, alternative lifestyle conventions and costume celebrations across the country dressing thousands of women and men in comfortable cut up bodywear that is sexy, visually dramatic and elegant. Customers arriving in denim and leather leave enmeshed in "street legal" skin tight spandex suits laced with as many as 450 hand cut holes. Marketed via catalog and online at bodywebs.com, Webs have been pictured in front page features, modeled on TV by rockers and reporters, and profiled in biker magazines as far away as Japan and Australia. Collectors write that the clothes change their lives, bringing adventure and enhanced self-esteem. Body Webs' slogan "the most fun you can have in clothes" is no exaggeration.
How big an impact became evident when the latest in designer swimsuits hit the fashion mags. A quirky smudged model wearing slashed spandex in Vanity Fair left Ms. Garrett speechless. And, when a stunningly sliced red "web" graced the May cover of Vogue, enthused customers began calling with congratulations.
But the new fashions aren't Body Webs. They're Diors?
John Galliano has brought the webbed look to mainstream fashion. Isabel doesn't believe it's an intentional "knock-off". She doubts that Galliano ever heard of her or her company. But a Body Web once seen is never forgotten and there's a lot of them out there. The Dior designer dubs his line "trailer trash". Biker chicks and other brave vacationers have been strutting out in the moderately priced Webs for years. Many do live in "manufactured housing" as does the designer herself (an ex-Manhattanite) who believes her creations inspired the gorgeous $395. Dior. And even if they didn't, the look is "in" and nobody does it better than Body Webs.
More artist and performer than savvy entrepreneur, Isabel has never done a trade show. She just cuts the sexy clothes and brings them to the people. The petite, wise-cracking "WebLady" is a memorable character who coaxes her customers with a Bronx accent "Stop pointing at your belly and go try one on!" "You won't fall out the holes!" As the demand for Webs grew she taught the neighbors to make them and continued driving her motor home to as many as 18 shows a year. A cottage industry in a central Florida resort, Body Webs is a small business with a big impact.
Isabel quips that while she may never meet anyone who wears Dior, she's delighted to have influenced the world of important fashion and is grateful to Galliano for the wake up call and the incentive to publicize her work. Want a "designer look for less"? Suits similar to the Dior sell for under $50. Much of the Body Webs line will soon be available to the trade from Miami active wear maker Textile Engineers of America. Call John Auriemma: 800-872-9887 for details. And this is not the first time Garrett's creativity has sparked a trend. Remember games on video tape back in the 80s? Guess who started it all by designing the "VCR Clue" game while working for Parker Brothers!
Sure, it's true that employees seldom get rich, artists make poor CEOs and "ahead of your time" means unknown. But in a world where one can win wealth and fame by eating worms in the Outback, this creative Survivor is due for a turn. The "Webbed Look" is IN!
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Original hand crafted Body Webs are available online at www.bodywebs.com for phone orders call 800 552 -WEBS (9327). For additional background see: www.bodywebs.com/aboutus.htm
or call 407-870-2701 or fax 407 870-5836 or cell #: 407-399-1962 (best in May). Images for publication available upon request.
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A collection from the Body Webs line including more conservatively cut adaptations for the
general market will be available to retailers through Miami active wear maker T.E.A. Buyers call John Auriemma 800 872-9887 for appointments and details.




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